Farmer Clark specialise in telling crafted stories with real people. The essence of any story is human connection. That is why Simon's images are so compelling. When you look at any portrait created by him, you instantly connect to the person in the image. Simon's mantra, "It's all in the eyes."
Often the people sitting in front of the camera are not professionals, yet they are at ease. They are always engaged. They are connecting with you. With 20 years of experience photographing the heroic, the displaced, the notable, the common, and everything in-between, Simon has a way of distracting people from themselves to bring them back to who they were before the nervousness of the camera's gaze.
The still image is as powerful as it ever was and in the right hands, a well crafted story can be told.