Know Your Mind

A Colmar Brunton report determined that the media we created for Victoria University's 2013 Know Your Mind campaign was clear, believable and relevant to the target audience.
The TVCs and mini docs scored 87% authenticity (versus a NZ ad norm of 59%). For 2014, they brought us back to do it again. FarmerClark produced TVCs, vibrant mini docs, a cinema ad and multiple billboard images profiling a wide range of students.

Director/Writer: Alison Farmer

DOP: Simon Clark