HARMONEY

Neither a borrower nor a lender be. The famous line from Hamlet continues to shape how people feel about money. So when Harmoney, a peer-to-peer lending company, entered the New Zealand market they faced a quandary: how to differentiate the company from banks and instant finance companies, and how to make New Zealanders comfortable with borrowing from and investing in fellow Kiwis.

The solution? Go straight to the source. We worked with Goodfolk and Harmoney to start a new conversation about money. We interviewed an eclectic mix of the early adopters in peer-to-peer lending and wove their stories together into an engaging series of TVCs, extended stories, and stills.

Director/Writer: Alison Farmer

DOP/Photographer: Simon Clark